Who? Shoofra is a shoe brand, popular amongst fashionistas and design passionates. The brand had launched a new store in Haifa.
The Challenge? Using a big space to tell three different stories – the casual line, the trendy line and the outlet. Since Shoofra is known for its innovative choices and on-the-spot collections, the new store had to present a very interesting and complete shopping experience for its customers.
What did we do? Simple – Three stories, three areas, indisputably different, yet undeniably connected. The sneakers and casual footwear area, geometrically designed, playing with perspectives, used a grid as a canvas, creating a full display system from one module.
The outlet area is organized in three small scale containers, inspired by the shoes journey from the ship >>> Haifa’s port >>> the Shoofra store.
The trendy avant garde area took the brand’s logo, the most basic and purest of shapes, the circle, combining it in many different ways.