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”Shoofra” sample store

architecture & design March 2016 Dizengoff St. 124, Tel Aviv, Israel

Who? Shoofra is a shoe brand, popular amongst fashionistas and design passionates. On Dizengoff street, with all its small boutiques plethora, located the brand’s three-story outlet & sample store.
The Challenge? Designing the ground floor in a “Shoofra style”. It is the store’s “face to the world” in a space that is 22 sqm wide.
What did we do? Used 3600 m of cardboard, 1792 wood reinforcements, 10,752 staples, and created 224 boxes, that pays respect to each and every shoe.

Collaboration with Dale Design studio.

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